Lifecycle stages that match the funnel
Trial, demo, opportunity and customer mean different things to each team. We define each stage, its owner and its exit rule.
See the build →
Industries · SaaS & Software
Revenue Operations for SaaS and software companies
SaaS revenue depends on the whole path from first visit to renewal. We build that path in HubSpot so marketing, sales and customer success work from the same data.
Software teams we have worked with
Engagesoft
Evalufy
ThriftPlan
What we fix
Where saas teams lose revenue, and what we build
Demo no-shows
Booked demos that never happen waste rep time. Reminders and follow-ups cut no-shows from 35% to 12% in one of our builds.
See the build →Subscription billing and renewals
Renewal dates, upgrades and invoices need to be on the deal and the company. We automate renewal deals so none of them are forgotten.
See the build →Onboarding after the sale
The handoff from sales to onboarding is where new customers stall. We build an onboarding pipeline with tasks and owners from day one.
See the build →Churn signals
A health score built from usage, tickets and NPS shows which accounts are at risk before renewal.
See the build →Pipeline you can forecast
Stage gates and stale-deal alerts keep the pipeline honest. In one build, pipeline data completeness went from 55% to 96%.
See the build →SaaS & Software: common questions
Do you work with early-stage SaaS companies?
Yes. For smaller teams we start with lifecycle stages, one pipeline and routing, then add billing, onboarding and customer success as the team grows.
Can you migrate us to HubSpot from another CRM?
Yes. We audit the old data, clean and map it, move it in stages and check the numbers before the team switches over.
Can HubSpot report ARR and MRR?
Yes, if every closed deal carries a clean contract value, start date, end date and renewal record. We set those fields up as required and build ARR, MRR and renewal dashboards on top of them.
How do you connect product usage data to HubSpot?
We sync key usage signals from your product database or analytics tool to the company record, usually through an integration platform or a small API job, and use them in the health score and in sales alerts for expansion.
Selling in Egypt, Saudi Arabia or the UAE? See Revenue Operations in MENA. Other industries: all industries.
Next step
Let's make the trains run on time
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