Industries · SaaS & Software

Revenue Operations for SaaS and software companies

SaaS revenue depends on the whole path from first visit to renewal. We build that path in HubSpot so marketing, sales and customer success work from the same data.

Software teams we have worked with
  • Engagesoft
  • Evalufy
  • ThriftPlan
What we fix

Where saas teams lose revenue, and what we build

Lifecycle stages that match the funnel

Trial, demo, opportunity and customer mean different things to each team. We define each stage, its owner and its exit rule.

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Demo no-shows

Booked demos that never happen waste rep time. Reminders and follow-ups cut no-shows from 35% to 12% in one of our builds.

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Subscription billing and renewals

Renewal dates, upgrades and invoices need to be on the deal and the company. We automate renewal deals so none of them are forgotten.

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Onboarding after the sale

The handoff from sales to onboarding is where new customers stall. We build an onboarding pipeline with tasks and owners from day one.

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Churn signals

A health score built from usage, tickets and NPS shows which accounts are at risk before renewal.

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Pipeline you can forecast

Stage gates and stale-deal alerts keep the pipeline honest. In one build, pipeline data completeness went from 55% to 96%.

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Questions

Do you work with early-stage SaaS companies?

Yes. For smaller teams we start with lifecycle stages, one pipeline and routing, then add billing, onboarding and customer success as the team grows.

Can you migrate us to HubSpot from another CRM?

Yes. We audit the old data, clean and map it, move it in stages and check the numbers before the team switches over.

Selling in Egypt, Saudi Arabia or the UAE? See Revenue Operations in MENA. Other industries: all industries.

Next step

Let's make the trains run on time

If you're using HubSpot, you need a working system more than you need another tool.