Employers and candidates in one CRM
Candidate sign-ups flood the contact database and bury the employer accounts that pay. We separate the two with lifecycle rules, record types and lists, so sales only sees buyers.
Industries · Recruitment & HR Tech
Revenue Operations for recruitment and HR tech companies
Job boards, recruitment platforms and HR software sell to employers while serving candidates. We set HubSpot up so both sides stay clean and every employer lead reaches a rep fast.
Recruitment and HR tech teams we have worked with
Wuzzuf
Forasna
Talentera
Evalufy
Mostafa's work with Wuzzuf and Forasna started in 2015, most of it lead generation. That is where the routing and pipeline habits on this page come from.
What we fix
Where recruitment teams lose revenue, and what we build
Leads that sit before a rep sees them
Employer demo requests need an answer the same day. We route by country, city, company size and language, with an SLA clock on every lead.
See the build →Subscriptions, credits and renewals
Job posting packages, CV search credits and annual plans all renew on different dates. We build renewal deals and reminders so none of them lapse quietly.
See the build →Account managers without a health view
Usage, open tickets and renewal dates live in different places. A health score on the company record shows which accounts need a call.
See the build →Reports nobody agrees on
Marketing counts sign-ups, sales counts employers, finance counts revenue. We define one set of stages and one dashboard for all three.
See the build →Outbound to employers
Hiring signals are a strong trigger for HR products. We connect enrichment and sequencing tools to HubSpot so outbound lands in the same pipeline.
See the build →Recruitment & HR Tech: common questions
Can HubSpot handle both employers and candidates?
Yes. We keep candidates and employer contacts apart with lifecycle stages, a record type property and separate lists, so marketing can still email candidates while sales only works employer accounts.
Do you work with recruitment companies in MENA?
Yes. Our recruitment and HR tech work covers Egypt and the Gulf, and we set up Arabic and English data, routing by language and pipelines in local currencies.
How do you track job posting packages and credits in HubSpot?
Each package becomes a line item on the deal with its start and end dates. Renewal deals are created automatically ahead of the end date, so account managers see what is due next month.
Can HubSpot show which employer accounts are at risk?
Yes. A health score on the company record combines usage, open tickets and renewal date, and a dashboard lists the accounts that need a call before renewal.
Selling in Egypt, Saudi Arabia or the UAE? See Revenue Operations in MENA. Other industries: all industries.
Next step
Let's make the trains run on time
If you're using HubSpot, you need a working system more than you need another tool.